Images arranged and Photoshoped by KPA from Mode-Ste
Mode-ste may appear to be a niche-focused brand, but it’s a very big niche. Islam is the fastest growing religion in the world, according to the Pew Research Center. Data from advisory firm DinarStandard shows Muslims spent US$230 billion on clothing in 2014.
But Chtourou is looking beyond her Muslim customer base. She says Mode-ste is “for every women of all statures, all cultures. Our goal is to make our clothing mainstream.”
[Quote from CTV News video below]
I wrote on Muslim fashion a few years ago here and here. The Muslim fashion industry in Canada has come a long way since, with a Made in Canada factory working out of Montreal to provide clothing that Muslim girls and their infidel friends can enjoy. Of course, Mode-ste has a larger vision that would lead from Fashion to Eternity for All.