I received an email recently with the phrase "moving forward" in the concluding paragraph.
It is a variation on "going forward" which I have never really understood. Moving forward/going forward toward what? With what? An agreement? A dissolution (of a partnership or a relationship)? Is it good this going forward? Is it a bad thing? Who is doing the forward moving, the one who declares it or the one who receives the invitation? It sounds less of an invitation and more like a threat. What if the invitee doesn't want to move forward in the same direction, or at all?
Fascinating, the language of the modern liberal era.
In any case, it is some kind of jargon which now crops up in all kinds of places and with a faint aura of a threat behind it: "Moving forward, or else." (I typed "ora" in my online dictionary as in oratory, spoken word etc. but no results. I then simply googled "ora" and found this!)
Besides the initial humor (incredulity is a better word) at least that I found with the whole thing - the cops were involved as the email sent to me was cc'd to the Mississauga Square One Security Office, which is linked to the Peel Regional Police - I realized that this is all dead serious. There is a war that has been waged, and the sooner we on the "other side" acknowledge this, the better.)
Here is someone who feels the say way I do about this "inane" phrase:
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Going forward, let's consign this inane phrase to history
By: Mark Seacombe
Superfluous, meaningless but ubiquitous, it arrived from corporate America and now permeates every area of our lives
Barack Obama does it, David Cameron does it; film stars and advertising people do it; even national newspaper editors do it. But let's not do it. Going forward, let's not utter or write the superfluous, meaningless, ubiquitous "going forward".
It is impossible to get through a meeting today without being verbally assaulted by this inanity. And it nearly always is verbal; you have to be truly unthinking to commit it to paper. When I hear those two words it is my signal to switch off and think about something more interesting, such as Preston North End's prospects going forward. See how easy it is to lapse into this vacuousness.
It is sometimes deployed as an add-on – a kind of burp – at the end of a sentence; sometimes, as with "like" or "you know", it seems to serve as punctuation. But it is especially infuriating when used with the word plan. I heard somebody say a few days ago: "Going forward, the plan is … " How can a plan be about anything but the future? Planning the past would be a remarkable facility.
Why do people speak like this? The online Urban Dictionary offers two possible explanations: the first defines "going forward" as "a phrase that business people use to mean someone completely [messed up] big time but we don't want to dwell on whose fault it was; instead can we all just adopt an optimistic outlook and please can we all start thinking about the future, not the shithole of a present that we're in?"
The other, less scatalogical definition is: "Going forward is purported to mean 'in the future' or 'somewhere down the road' when in fact it is an attempt to dodge the use of these words, which generally indicate 'I don't know'. A newer development in corporate doublespeak, in most companies it is grounds for dismissal to release a press release without mentioning something 'going forward'. Going forward, you will likely see this turning up everywhere: 'Our company expects to make a profit going forward'; 'We don't expect any layoffs going forward'."
I blame the businessmen and women of America – still the undisputed world leader in abusing the English language. It is difficult to pinpoint the birth of "going forward". But my former colleague at the Financial Times, Lucy Kellaway, has accused the US Securities and Exchange Commission.
Given the mess that American capitalism is in, we should not be surprised to learn that the body that regulates the nation's stock exchanges, among other things, specialises in obfuscation. Kellaway has fought a valiant but ultimately doomed campaign against "going forward".
Another attempt was made by a British website, the Institution of Silly and Meaningless Sayings (isms), which kept a "going-forward-ometer" until the people running it gave up, exasperated, nine months later, after recording hundreds of instances.
It cites nonsenses such as: "He's coming back to help going forward"; "We cannot back down, going forward"; "Problems for England's backs, going forward"; "Fourscore and seven years ago our fathers brought forth on this continent a new nation, conceived in liberty and dedicated to the proposition that all men are created equal, going forward." The last one was a joke, of course: Abraham Lincoln would never have perpetrated such a solecism.
While it may have started in corporate America, "going forward" has now penetrated every area of British life. It even came from the mouth of the multilingual Emily Maitlis on Newsnight the other evening. Comically, her interviewee shot back with a "going forward".
You would think that Formula 1 was an organisation that, self-evidently, did not need to underline the direction in which it was moving. But when F1 in the US appointed Steve Sexton as president it announced: "He will be a tremendous asset to our operation going forward."
I want to know, guys, about your races going backwards.