About.......Contact.......Society.....................

Friday, August 2, 2013

Fifth Avenue: The Structure of a Perfume


[Photo by KPA]
I put together my two Fifth Avenue bottles, and a fridge magnet with a dusk shot of New York, for the collage above.


This is actually not a new post, but a re-posting of my 2011 post The Structure of a Perfume: 5th Avenue by Elizabeth Arden.

Summer is the season for perfumes, both store-bought and on the many fragrant flowers blooming everywhere.

While I was looking for scents with linden blossom scents (here is my post), I also thought I would try to find Elizabeth Arden's Fifth Avenue in the various department stores.

Her Fifth Avenue, and Fifth Avenue After Five are still on the shelves. I have both (courtesy of the discount perfume counter at Winners!). Both are now priced around CAN$55, which is relatively low-priced for a designer perfume.

I was explaining to the salesgirl at the Bay about the perfume structure:

- That it is both a horizontal and vertical allusion to the beautiful avenue: Vertical like the skyscrapers, and horizontal like the grid-like, long and straight avenue.

- The bottle has now become iconic, and the shape takes on the many variations of Fifth Avenue.

From her reaction, I thought she had been to New York. But, she said she never had, but knew of these places through the movies! Such is the cultural education of twenty-somethings of our era. How hard is it it grab a bus to New York, and to find a Y with decent but cheap accommodations?

Elizabeth Arden produced a series of Fifth Avenue perfumes.

Fifth Avenue NYC is for cocktail evenings, not After Five, but after dark.

Fifth Avenue Nights, with the sparkling dots, shows the glittering lights of the skyscrapers.

Fifth Avenue Style evokes the fashion on the avenue.

Fifth Avenue Gold, the wealth and luxe in the avenue.


Elizabeth Arden's New York Quartet
Clockwise:
- Fifth Avenue Gold
- Fifth Avenue Nights
- Fifth Avenue NYC
- Fifth Avenue Style

------------------------------------------------------------------------------------------------------------------------------------------------------------
Posted By: Kidist P. Asrat
------------------------------------------------------------------------------------------------------------------------------------------------------------